Positive Luxury

Positive Luxury’s mission is to inspire people to buy better and influence brands to do better. We award the Butterfly Mark to luxury brands that are committed to sustainability, helping consumers shop with confidence.

The Butterfly Mark is an interactive trust mark that identifies the brands in the Positive Luxury community of #brandstotrust. It offers brand transparency at the point-of-sale in a consumer-friendly way.

To earn this coveted trust mark, brands must pass a stringent annual assessment that examines sustainability from a holistic point of view; encompassing governance, social and environmental frameworks, philanthropy and innovation.

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