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The idea behind a pair of VEJA: standing up with one foot in design and the other in social responsibility.

Organic Cotton

What sets VEJA apart is working directly with organic cotton producers, and buying their cotton at a market-decorrelated price.

Forest and Rubber

VEJA’s goal is to enhance the economic value of the forest in order to protect it. VEJA soles are made of 18 to 22 % natural rubber.

Fair trade

Fair trade is one of the three fundamental pillars VEJA is build on. Cotton and rubber are purchased directly from producers in Brazil. We sign 1-year contracts with them and set a market-decorrelated price. It’s one of the ways to ensure more equitable and dignified commercial transactions.