The idea behind a pair of VEJA: standing up with one foot in design and the other in social responsibility.
What sets VEJA apart is working directly with organic cotton producers, and buying their cotton at a market-decorrelated price.
Forest and Rubber
VEJA’s goal is to enhance the economic value of the forest in order to protect it. VEJA soles are made of 18 to 22 % natural rubber.
Fair trade is one of the three fundamental pillars VEJA is build on. Cotton and rubber are purchased directly from producers in Brazil. We sign 1-year contracts with them and set a market-decorrelated price. It’s one of the ways to ensure more equitable and dignified commercial transactions.