We were the first outdoor company to make performance Merino wool ski socks—revolutionizing the category and forever changing the way outdoor enthusiasts viewed their feet.
Our whole brand was built on the desire to be comfortable on outdoor adventures—we wanted to go farther and experience more. And that drive continues to fuel everything we do. From our Merino wool supply chain to our Smartwool advocacy program to how we design our socks and apparel, we exist to help you play, live, and laugh in the great outdoors as often as you would like.
Every single item we make, from lifestyle socks to our most technical base layers, comes with our 100% Satisfaction Guarantee.
The Smartwool Promise
We stand behind everything we make. We promise to make our products with incredible attention to comfort, fit, and durability—because we want you to love our gear as much as we do.
And we want our products to be able to support all of your adventures, from exploring new cities to summiting new mountains. So if, for any reason, you aren’t completely happy with your Smartwool® gear within two years of purchasing, we’ll take it back. No problem.