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Our Mission
Our promise at The Natural Baby Company is to provide products that are the highest quality, healthy, and environmentally friendly to parents throughout the world. We strive to empower our employees and customers with the knowledge necessary to make a positive impact on the planet through natural parenting.

Humble Beginnings
What began as Montana’s Diaper Store, an online retail site operating out of founder Kim Ormsby’s laundry room, has quickly grown into the inspiration that would revolutionize the natural parenting industry. In 2008, Kim created a line of eco-friendly parenting products to solve the daily issues parents face while nurturing their babies, and developed The Natural Baby Company.

The Natural Baby Company found great success, particularly with the 2009 launch of GroVia, a modern, eco-friendly diapering system that took the market by storm. Since the launch of GroVia, the system has changed many lives. It compelled us to grow as a company. It pushed us to grow as families. It’s forced us to grow as parents. And it gave us the opportunity to grow our babies into healthy, mindful children.

Look for the label!
Looking for organic cloth diapers? We’ve got ’em—certified! (Did you know that, unlike food, cotton and other textiles don’t have to be certified in order to be described as organic? In fact, brands can even freely use the phrase “certified organic” to describe a product that is not! It’s just not heavily regulated yet. That means if you don’t see proof of certification, there’s no way to know if that product’s claim to use organic materials is legitimate. Common labels for organic textile standards are Organic Exchange [OE] or Global Organic Textile Standard [GOTS].)

Many of GroVia’s products (all-in-ones, soaker pads, boosters) adhere to either the OE or GOTS organic requirements and are certified by the Institute for Marketecology (IMO). IMO is a world-wide leader in the field of ecology and social quality assurance along the whole textile production chain. IMO is a Switzerland-based organization that was significantly involved in the development of GOTS—and was the first agency approved by the International Working Group on Organic Textile Standard to be a GOTS certifier.