The idea for Greenfibres evolved in the early 1990’s and the first organic cotton t-shirt was sold in 1996. It was started by William and Gabriela Lana for two main reasons:
To offer you beautiful and useful textile products that are kind to the environment and to our health and well-being,
To provide meaningful livelihoods for all people who work with, and in, Greenfibres.
Greenfibres’ organic textiles undergo minimal treatment and processing. There are thousands of chemicals used in conventional textile production & finishing processes which often have devastating effects on habitats, rivers, soil and people. If the raw material, be it cotton, wool, silk – or some other natural fibre – can be grown or reared organically we will be using it. This helps to reduce the amount of pesticides, insecticides, synthetic fertilisers, and synthetic textile chemicals used each year.
This starts with the farmer and the cotton picker working in a safe environment, getting paid a fair wage, and continues with the textile worker assembling garments in good working conditions for decent pay. It also includes the animals who supply the raw materials for the products. Finally, choosing an organic alternative gives you the satisfaction and peace of mind that the textiles are healthy for your skin and have been made with genuine care and consideration.
Greenfibres believes growing crops and raising livestock in accordance with natural principles is one of the key ways we can make our collective actions more sustainable, and reduce our carbon footprints.