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Frugi started life as a ‘Eureka’ moment when our founder, Lucy, decided that her newborn son deserved better than the ill-fitting clothes that covered his cloth-nappied bum.

We have a story to tell and a mission to accomplish- to show that superb design, great ethics and passionate people can help to change the world! We only use organic cotton grown by farmers we trust, our outerwear is made from recycled plastic bottles and we’re always looking for new ways to innovate and explore.

The Soil Association certify and audit us for our GOTS licence.

GOTS is the leading standard for textiles made from organic fibres worldwide. It shows that we commit to the highest level in environmental and social standards – It’s the Top dog!…the Gold Standard for organic cotton!

Under GOTS our factories are audited regularly to check that workers are provided with a safe and clean environment and are paid a living wage (which means either the national standard or industry benchmark, whichever is higher).

  • GOTS – Global Organic Textile Standard
  • Soil Association
Certifications links